Doc's Talk: IncrediMail - Israel's incredible story

Wednesday, August 26, 2009

IncrediMail - Israel's incredible story

David Shamah
August 25, 2009
Israel 21c

Incredimail aims to give users what they want – animations and designs that can be inserted smoothly into emails, and text messages.
Even most Israelis don't know that the hundreds of millions of emoticons, animations, 3D effects and sounds that now jazz up e-mails all over the world, originate in Tel Aviv. I envy Ofer Adler. Not only is he the CEO of IncrediMail, one of Israel's top web success stories, but he also gets to make millions of people happy every day, every time they use e-mail.

IncrediMail applications have been downloaded more than 80 million times by people in over 100 countries. You know the program. It's the one that inserts those cute little animations, emoticons, caricatures, flashing words, hearts, stars, 3D effects, sounds and other cutesy touches in html e-mail messages.

"In any given month, IncrediMail is used to send out about 300 million messages," Adler tells ISRAEL21c. Not only that; nearly 10 years after it was first introduced, IncrediMail products are downloaded 1.7 million times each month. How successful is that?

"I think that after Outlook Express - which comes included with Windows - we have the most popular e-mail client application. We certainly have more users than Thunderbird [the popular tool that helps people to manage e-mail, instant messaging, social networking messages, etc.]," says Adler.

Giving people what they want

So how did IncrediMail get to be one of the most successful applications ever? "By giving people what they want," Adler replies.

One of the company's prime missions has been to make sure that the animations and designs that are inserted into messages integrate smoothly with e-mail, so that they're easy to use. "We don't use attachments for our designs, everything is in HTML," ensuring a light footprint that's fun to use, he adds.

The beta version of IncrediMail's second iteration - called IncrediMail 2 - is due out any time now, and it contains many improvements, says Adler. It's faster, and you can use your own photos for the decorations and animations.

Perhaps surprisingly, the biggest group of IncrediMail users is not kids, but adults who won't deal with an application that causes them unnecessary tech trouble.

"Sixty nine percent of our users are over age 32, with many in their 40s and 50s," Adler says. That means that the application has to be easy enough to handle for those in that non-techie demographic. Incidentally, he adds, the folks in that demographic are more likely to click on web ads, which helps IncrediMail to make money.

Hi! Yo! - branching out from e-mail

Nowadays, IncrediMail is for more than just mail. Because e-mail is already passe among the under-20 crowd - they prefer to text each other using messenger programs - Adler's team developed HiYo , which brings the same HTML tricks to MSN and Yahoo Messenger. It will soon also be available for AOL Messenger - which is descended from another Israeli web mega-success - ICQ.

Over the past year, says Adler, more than six million users have installed HiYo, without too much advertising by the company.

"It's very viral," he says. "One user sees it in an instant message and immediately clicks to download and install it, and so on. About 90% of HiYo users come to the program in this manner."

Another member of the IncrediMail family is PhotoJoy, a desktop program that lets you take your digital photos and turn them into fancy screensavers or desktop 'gadgets', so you can finally do something constructive with the hundreds or thousands of digital photos on your computer, or at photo sites like FlickR and Picasa.

The Tom Cruise IncrediMail legend

According to one version of the "IncrediMail legend," Adler, along with his cousin Yaron Adler (now president of the company), first thought of the idea for IncrediMail after seeing the 1996 Tom Cruise hit movie Mission Impossible.

Ofer, who was working in the Tel Aviv Stock Market at the time, thought that an e-mail Cruise sent in the movie - where a 3D envelope seemed to float away when the star sent a message - was one of the coolest things he had ever seen.

"Partially true," says Adler of the story, which has been repeated in several media outlets. "We were somewhat inspired by that Tom Cruise e-mail, but we had other inspirations as well."

However, the creative pattern was set early, and the IncrediMail design department follows film, as well as trends in other spheres of popular culture, and relies on user feedback to come up with new cool effects.

Another incredible fact in these times of globalization and outsourcing, almost all of IncrediMail's 110 employees work in Israel, at the corporate headquarters in the Tel Aviv high-tech zone of Ramat Ha'hayal.

Giving it away for free and raking the money in

"We're lucky enough to be able to do everything we need from Israel, since all of our business is on the web," Adler says. "If we were a business-to-business type of company that had to call on clients all day long, if would be different. But we deal strictly with consumers over the internet, so being located in Israel is not an issue."

And being an Israeli company has not had any negative impact on business, Adler adds. "Not that we try to hide the fact, but even most Israelis aren't aware that IncrediMail is an Israeli company, much less people abroad. When I drive to various places in Israel and people see the IncrediMail bumper sticker on my car, they ask me about it, because they're familiar with the program and enjoy it - and they're shocked to find out we're located in Tel Aviv."

Another interesting piece of information is that even though the company's products are all available free (although there is a premium version of IncrediMail, with more capabilities and no ads), the company is earning extremely well, thanks to advertising partnering programs and monetized search queries using Google and other web search engines.

Founded in 1999, IncrediMail has been traded publicly on Nasdaq since 2006, and is profitable, with a positive cash flow, operating at zero debt. And all that comes from putting smiles on people's faces and adding a bit of fun to their lives. There's a lesson there somewhere for all us.

No comments:

The IDF’s Minorities in Numbers and Pictures

In honor of IDF Diversity Week, we present diversity through numbers and pictures. Each year, more and more Muslims, Christians, Druze, Bedouin and immigrants from around the world take on the responsibility of defending Israel.

MUSLIMS:

Muslim Arab Israelis are not required to draft in the IDF, but there are many who volunteer. In 2013, there were over 200 Muslims serving in the IDF and over 300 in the reserves.

Bedouins:

Bedouins are nomadic Muslims who were in Israel when modern borders were set in place and are now considered Israeli citizens. They are not required to draft but a growing number choose to enlist. In 2012, there were over 1,400 Bedouin Muslim soldiers doing regular IDF service and almost 1,500 in the reserves.

Read more:http://www.idfblog.com/2014/02/27/truth-idf-numbers-pictures/#more-34027

Are you aware that in 2013, Middle class taxes go up-significantly?

In January of next year, the federal income tax rate for middle-class taxpayers is scheduled to rise from 25 percent to 28 percent, and the payroll tax is scheduled to rise from 13.3 percent to 15.3 percent… This drives the marginal tax rate based on the aforementioned three taxes to 48.12 percent. Add in state and local property, corporate, excise, and other state and local taxes, and the percentage of each additional dollar that is taxed hovers around 50 percent… When half of each additional dollar earned is taxed away, taxpayers experience a disincentive to start businesses or expand existing ones. This leads to fewer jobs being created.

Why is HAMAS Inside Tampa Schools?

Clare Lopez

Kelly Miliziano, who teaches history classes at Steinbrenner High School in the Tampa, Florida area apparently thinks it’s perfectly OK to invite a senior official of a HAMAS-affiliated organization into her classroom to discuss Islam with her students. According to local media reports, not only has this been going on for years, but in spite of the civil and criminal proceedings that could result from such reckless negligence, the Hillsborough County school superintendent, Mary Ellen Elia, and the chairman of the school board, Candy Olson, also expressed approval for students under their responsibility to be exposed repeatedly to guest speaker, Hassan Shibly, who is the Executive Director for the Council on American-Islamic Relations (CAIR) in the Tampa area.
More...

Did You Know... Ignoring the Call to Islam will Bring Jihad

‘Conquest through Da’wa [proselytizing] that is what we hope for. We will conquer Europe, we will conquer America! Not through sword but through Da’wa.’
-- Yousef al-Qaradawi , Muslim Brotherhood spiritual leader The Arabic word ‘Da’wa’ means the “call to Islam.” But do not think that Da’wa is the same thing as an invitation to an optional holiday event. The classical Islamic doctrine of jihad mandates that enemies must be given the opportunity to convert to Islam or pay the jizya tax before it is permissible to attack them.
Clare M. Lopez

Who is being discriminated-facts tell the truth

Religious bias

Hate crimes motivated by religious bias accounted for 1,409 offenses reported by law enforcement. A breakdown of the bias motivation of religious-bias offenses showed:

65.4 percent were anti-Jewish.
13.2 percent were anti-Islamic.
9.5 percent were anti-other religion, i.e., those not specified.
4.3 percent were anti-Catholic.
3.8 percent were anti-multiple religions, group.
3.3 percent were anti-Protestant.
0.5 percent were anti-Atheism/Agnosticism/etc.

http://www.fbi.gov/about-us/cjis/ucr/hate-crime/2010/narratives/hate-crime-2010-incidents-and-offenses.

On March 31, 1977, the Dutch newspaper Trouw published an interview

with PLO executive committee member Zahir Muhsein. Here's what he said:

"The Palestinian people does not exist. The creation of a Palestinian state is only a means for continuing our struggle against the state of Israel for our Arab unity. In reality today there is no difference between Jordanians, Palestinians, Syrians and Lebanese. Only for political and tactical reasons do we speak today about the existence of a Palestinian people, since Arab national interests demand that we posit the existence of a distinct "Palestinian people" to oppose Zionism.

For tactical reasons, Jordan, which is a sovereign state with defined borders, cannot raise claims to Haifa and Jaffa, while as a Palestinian, I can undoubtedly demand Haifa, Jaffa, Beer-Sheva and Jerusalem. However, the moment we reclaim our right to all of Palestine, we will not wait even a minute to unite Palestine and Jordan."

In March 1977, Zahir Muhsein, a PLO executive, said:

"The Palestinian people does not exist. The creation of a Palestinian state is only a means for continuing our struggle against the state of Israel for our Arab unity. In reality today there is no difference between Jordanians, Palestinians, Syrians and Lebanese. Only for political and tactical reasons do we speak today about the existence of a Palestinian people, since Arab national interests demand that we posit the existence of a distinct Palestinian people to oppose Zionism."

"For tactical reasons, Jordan, which is a sovereign state with defined borders, cannot raise claims to Haifa and Jaffa, while as a Palestinian, I can undoubtedly demand Haifa, Jaffa, Beer-Sheva and Jerusalem. However, the moment we reclaim our right to all of Palestine, we will not wait even a minute to unite Palestine and Jordan."

The Arab Apartheid

Ben-Dror Yemini
In 1948, the Arab countries refused to accept the UN partition proposal and they launched a war of annihilation against the State of Israel which had barely been established. All precedents in this matter showed that the party that starts the war - and with a declaration of annihilation, yet - pays a price for it. Between 550,000 and 710,000 Arabs fled because of the war and a larger number of 850,000 Jews were expelled or fled from Arab countries (the "Jewish nakba").
Population exchanges and expulsions were the norm at that time, occurring in dozens of other conflict points and affecting about 52 million people. In all the population exchange precedents that occurred during or at the end of an armed conflict, there was no return of refugees to the previous region, which had turned into a new national state.
Only the Arab states acted completely differently from the rest of the world. Instead of assimilating the refugees, they crushed them despite the fact that they were their coreligionists and members of the Arab nation - instituting a regime of apartheid. So the "nakba" was not caused by the actual dispossession, which had also been experienced by tens of millions of others. The "nakba" is the story of the apartheid, oppression, abuse and denial of rights suffered by the Arab refugees at the hands of the Arab countries. (Maariv)

International Law and Military Operations in Practice - Col. Richard Kemp

"Islamist fighting groups study the international laws of armed conflict carefully and they understand it well. They know that a British or Israeli commander and his men are bound by international law and the rules of engagement that flow from it. They then do their utmost to exploit what they view as one of their enemy's main weaknesses. Their very modus operandi is built on the correct assumption that Western armies will normally abide by the rules, while these insurgents employ a deliberate policy of operating consistently outside international law. "

Lost Historical Moments

What Rabin’s last Knesset speech really said:repudiation of a Palestinian state

Rabin ruled out a fully sovereign Palestinian state :

“We view the permanent solution in the framework of State of Israel which will include most of the area of the Land of Israel as it was under the rule of the British Mandate, and alongside it a Palestinian entity which will be a home to most of the Palestinian residents living in the Gaza Strip and the West Bank. We would like this to be an entity which is less than a state, and which will independently run the lives of the Palestinians under its authority.”

Rabin ruled out a total withdrawal from Judea and Samaria and thus a return to the pre-June 1967 borders :

“The borders of the State of Israel, during the permanent solution, will be beyond the lines which existed before the Six Day War. We will not return to the 4 June 1967 lines.”

Rabin ruled out withdrawing form the Jordan Valley:

“The security border of the State of Israel will be located in the Jordan Valley, in the broadest meaning of that term.”

Rabin ruled out uprooting settlement blocs, like the Gush Katif bloc in Gaza (which was subsequently uprooted by former Prime Minister Ariel Sharon):

“The establishment of blocs of settlements in Judea and Samaria, like the one in Gush Katif.

AND

Rabin ruled out removing any settlement before coming to a full peace agreement with the Palestinians:

“I want to remind you: we committed ourselves, that is, we came to an agreement, and committed ourselves before the Knesset, not to uproot a single settlement in the framework of the interim agreement, and not to hinder building for natural growth.”

Rabin insisted on Israel retaining full security control of the borders with Egypt and Jordan, contrary to Israel’s relinquishment of the Philadelphia Corridor on the border with Egypt:

“The responsibility for external security along the borders with Egypt and Jordan, as well as control over the airspace above all of the territories and Gaza Strip maritime zone, remains in our hands.”

Correcting Oslo Myths-Part 2

3) Kuttab laments that the post-1993 Oslo process resulted in a Palestinian Authority "whose ministers and legislators are not guaranteed passage between Gaza and the West Bank ...."

Before free passage or other perquisites, PA leaders were obligated, among other things, to eliminate the terrorist infrastructure in the West Bank and Gaza Strip, end anti-Israeli, antisemitic incitement in schools, mosques, and communications media, and resolve all outstanding issues through peaceful negotiations. They met none of these commitments, sometimes bolstering terrorism and greatly increasing incitement.

4) Kuttab complains that under Oslo the PA got "lightly armed police ---- but no real sovereignty over the land or contiguity between our communities in Gaza and the West Bank."

Oslo agreements repeatedly were revised, regardless of Palestinian non-compliance, until the authorized number of police grew from 8,000 to 40,000. Though they were to be the only armed forces in the territories, Israeli estimates early in the second intifada put the number of gunmen - police, "security services," terrorists, and armed gangs - at 85,000. Their armament reportedly included not only heavy machine guns and rocket-propelled grenades, but also anti-tank and anti-aircraft missiles.

Sovereignty was to be negotiated in the envisioned 1998 "final status" talks - after a five-year period of confidence-building. Palestinian leadership chronically undermined the process. Palestinian terrorism made the 1993 - 1998 Oslo period more deadly for Israelis than the 15 years preceding it.

The United States doesn't have contiguity between the lower 48 states and Alaska and Hawaii; territorial contiguity between the West Bank and Gaza Strip - that is, through the 20 miles of Israeli territory between them - was never promised and would destroy Israeli contiguity.

5) "Palestinians have been made to endure hundreds of checkpoints in the West Bank, an eight-foot wall deep in our territories, and tight Israeli control over borders."

The security barrier is not "deep in Palestinian territories," but rather encompasses less than 8 percent of Judea and Samaria, and is mostly a fence, rarely a wall; the land in question is not "our [Palestinian] territories" but disputed territory to which, according to the authors of U.N. Security Council Resolution 242, Jews as well as Arabs have claims; and there are no international borders, only the 1949 armistice lines with Jordan. Under 242, borders remain to be negotiated. As for checkpoints - like the security barrier and "tight Israeli control" - Palestinian Arabs precipitated these measures themselves. No terrorism and there would be no fence or tight Israeli control and few checkpoints - like before the first intifada.

Correcting Some Oslo Myths

1) In Oslo "Israeli, Palestinian and other world leaders promised that ... Palestinian sovereignty would be solidified."

No, they didn't. The 1993 Declaration of Principles and subsequent Oslo agreements outlined a process by which final status negotiations about the West Bank and Gaza Strip would be reached. The process required an end to anti-Israel terrorism and incitement and a commitment to peaceful negotiations. The PA, Fatah, Hamas, Islamic Jihad, the Popular Front for the Liberation of Palestine, and other terrorist groups, sabotaged the process from the start.

2) "The reality is that, in defiance of U.N. Security Council Resolution 242, which states that it is inadmissible to occupy land by force, Palestinian territories are still under foreign military occupation."
Wrong again. Resolution 242 (1967) does note "the inadmissibility of the acquisition of territory by war." It also affirms the right of every state in the area "to live in peace with secure and recognized boundaries free from threats or acts of force." There were no "Palestinian territories." Jordan occupied the West Bank, Egypt controlled Gaza. Israel did not have "secure and recognized boundaries," so retention of some of those territories was possible under 242. Israel is not a "foreign" military occupier in the West Bank but, pending final negotiations, the lawful military administrator as a result of a successful war of self-defense.

Doc's Talk