Wednesday, May 19, 2010

‘ISRAEL’ The Brand

Lily Steiner

May 2010

When Israel finally recognizes its strength as ‘best in its field’ and owns that fact, the U.N. and the entire world will no longer be able to brand it as a pariah state.

Australia's new international business brand has been officially unveiled: "Brand Australia To The World." (http://www.dynamicbusiness.com.au/articles/articles-export/australia-unlimited-brand-1527.html). It is about selling Australia to the world and demonstrating the full versatility and diversity this nation has to offer," Mr. Simon Crean, Australia Trade Minister said. "Being the 'quiet achiever' is not going to cut it in an increasingly competitive global market." "We need to market ourselves better. Australia is known as a great place to have a holiday but it is also a great place to do business. We should be better regarded as a dynamic and creative nation, a good global citizen and a strong business partner." "We want greater international recognition of our many achievements. These achievements include 11 Nobel prize winners, WiFi Technology (http://www.onlysydney.com.au/sydney-nsw.php?id=18618), the bionic ear and a vaccine for cervical cancer.

ISRAEL must take a leaf from Australia’s new book, stop hiding how great it is by selling its product to the Arabs and other countries under cover. ISRAEL's technology and quality of goods is too valuable to be hidden. If the Arabs do not want to buy the best, let them buy from others. ISRAEL needs to recognize and know that there are many things the Arabs cannot buy from anyone else in the world, so why allow them to make the Jewish Country small and belittle it? ISRAEL must proudly announce and display what it has created.

Just like Intel proudly puts it small plaque proudly on every single product it produces, ISRAEL must proudly brand its accomplishments If the Arabs and the anti-ISRAEL-anti Semites can make it better, let them try - but let the Brand of 'Made In ISRAEL' stand proudly behind all the good things it invented, produces and shares with the world.

When they realize that they cannot go against the tide, they will purchase 'Made In Israel' like it or not!

Let every medical device, every piece of technology, together with every piece of produce, from orange to cucumber, cheese or flower, have the symbol of the ISRAELI Parliament.

If an Israeli part is inside a telephone or computer, rewrite the contracts that mandates the ISRAELI Parliament Symbol must be displayed on the device and packaging from Panasonic to Motorola to wine and food items, and it must be a non negotiable mandate from the government of the State of Israel. Enough of the Diaspora mentality of discomfort and insecurity. Enough is Enough.

Let the 'Made In ISRAEL' symbol proudly announce: " I Am From ISRAEL; I Am What the Jewish People Give To The World. We Are The Light Unto The Nations."

It is certainly a better, more productive, narrative than trying to fight against the divestment people and the useful idiots on the Left both, within Israel and the Diaspora?

If an Arab country does not permit an Israeli passport holder, or even an individual with an Israeli stamp into their country, let them know they are the ones missing out, they are behind the times and politically incorrect – ISRAEL Is Proud of who it is and what it does.

Let ISRAEL list the aid it gives to the Arabs who name themselves Palestinians together with the commerce it provides them. ISRAEL must regain and take back its pride. It must stop lurking in back doors. Prime Minister Benyamin 'Bibi' Netanyahu needs to drive up to the front door of the White House whether the Saudis or Iranians are there or NOT. No more back doors or side doors entrances to meetings that might determine the fate of the entire Jewish Nation No more, bring your own packed lunch because, as Israelis, you will not be served dinner. It all starts with Jewish strengths, resolve, experiences. It is all about the Jewish Nation's technologies and products; about services and publications; about humanitarian aid that it gives to the world.

Call for an immediate national "ISRAEL The Brand" Israel's Knesset official logo competition.

BRAND IT ISRAEL, BRAND YOURSELF.

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