It's brilliant in its way. By controlling the messaging so tightly, the IDF ensures that the media coverage of the operation is framed the way Israel wants it. Why dig deeper when the information is so carefully presented right there? That's a rhetorical question, of course. The PR move here is as devastating as the operation.
We recommend that no Hamas operatives, whether low level or senior leaders, show their faces above ground in the days ahead.
This IDF operation against terrorist orgs in #Gaza comes after a month of frequent rocket attacks against #Israel. idfblog.com/facts-figures/…
The next tweet shared this intense, 10-second aerial video of a pinpoint strike on a vehicle reportedly carrying Ahmed Jabari, head of what the IDF calls the "Hamas Military Wing."
Immediately following that post, the IDF followed up with a blog post profiling Jabari. Jabari was in charge of the well-known operation that captured Israeli soldier Gilad Shalit in 2006 outside of the Gaza Strip. Jabari personally escorted Shalit to the Rafah Crossing with Egypt when Shalit was released in a prisoner exchange.
The IDF then offered this statement in an image engineered to go viral:
Ahmed Jabari: Eliminated. pic.twitter.com/sCnQnKkM
And in response to the operation, retaliatory strikes have already begun.
Bomb squad at scene of strike in Beersheba, Israel - @Benhartman pic.twitter.com/0goC9JdL
Reminder of Hamas' strategy: Fire rockets & mortars from Palestinian schools & hope they land on Israeli schools. youtu.be/zmXXUOs27lI
UPDATE 12:51 Pacific: My friend Eugene has pointed me to the Twitter feed of the Kenya Defense Forces (@kdfinfo), which has posted ongoing updates about military campaigns. It's surely an interesting stream of information, but it's far from the cross-media PR war machine the IDF is running right now.
The Other Side Of The Story
The Twitter account @AlqassamBrigade representing Hamas-affiliated brigades in Palestine took to Twitter to respond to the IDF campaign. It continues to report on the operation as well as retaliatory Hamas attacks.We recommend that no Hamas operatives, whether low level or senior leaders, show their faces above ground in the days ahead.
@IDFSpokesperson Our blessed hands will reach your leaders and soldiers wherever they are (You Opened Hell Gates on Yourselves)
11 month old son of BBC colleague killed in #Gaza. Sister-in-law killed, brother critically injured. Civilians always casualties of conflict
#Israel Defense minister Ehud Barak: "We are still at the beginning of the event, not at the end. We expect some complicated tests ahead."
I have just recorded the noise of drones. Hope you find it clear. It's dark because electricity is off. #Gaza keek.com/!FDMCaab
some parts of #Gaza have no electricity now
Egypt president orders UN representative to call for emergency security council meeting over Israel Gaza strikes, spokesman says - @Reuters
We've reached out to Twitter for comment on how this whole thing looks from their perspective, and we'll update the post if we hear back.
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