The waves of Israeli startup
companies to appear on world’s scene is endless and their innovations are
beyond surprising and fascinating.
Assaf Geuz is 27
years young. He completed his military service, graduated in economics and
communication and already owns a startup company, “App To It” (Application to
eat). It is a computer application which allows you to find the type of dish
you want, at the price your can afford, at the closest location to where you
are at that moment stand. For three consecutive years he organized the Biz
Tech, a technology competition in the Technion, in Haifa.
When Israel American
Council (IAC) were organizing the 2014 Israel’s Independence Festival, in Los
Angeles, to celebrate Israel’s 66 birthday, they decided to help bring to the event
a handful of representatives of startup companies from Israel and thus create more
interest in Israeli technology. IAC found their way to Assaf who selected four companies
that previously participated in his completion.
And they came, and they saw and they created much interest during the
festival in which close to 20,000 people participated. Among some of the many
they met was TAMID at UCLA, an organization dedicated to connecting students
with the Israeli business landscape. TAMID offers opportunities in consulting, investing,
tech, entrepreneurship, and design by opening up the innovative Israeli economy
to the UCLA community. (http://www.uclatamid.com/)
Only recently Jerry Brown, the governor
of California, signed a Memorandum of Understand (MOU) with prime minister Benjamin
Netanyahu, on behalf of the state of Israel, to exchange technologies; This MOU
will allow Israeli companies help bring the lagging western state up to speed
on 21st century technologies, introducing Israeli technologies Israel
has developed and is successfully using.
Time as well as much as
possible exposure is always the essence of such visits. Southern California
Israel Chamber of Commerce (SCICC), headed by Jacob Segal (http://www.scicc.biz/)that, an economic
diplomacy, not for profit, organization, connecting capital and opportunities
between companies in Israel and California, pursued the opportunity and gathered
its members to meet this group of startups.
I met the group at
the magnificent headquarters offices of “Cornerstone On Demand” (http://www.cornerstoneondemand.com/),
a 14 years old software for training company with offices in 15 countries, 1,300
employees, with its second largest office in Tel Aviv, Israel
The group of startups
are looking for connections, for investors, for the opportunities to expand
beyond small market Israel. The group included:
BreezoMeter, CMO Ziv
Lautman, “if you want to learn about the health of population, look at the air they
breathe, the water they drink and the places where they live.”
NSLcomm, Daniel
Rockberger VP Engineering, will revolutionize the satellite telecommunications
by increasing bandwidth by a factor of five or more.
PICO- Let's Capture
Memories, co-founders, Asaf Nevo and Roi Mozer, seamlessly collects all your
guests’ pictures to one Facebook, or other social media album.
Apptoeat, Assaf Guez, CEO,
for smart consuming.
Salienteye, Haggai Meltzer, home
security alarm system to protect your home with Salient Eye, the easy and
affordable application that prevents burglaries at home and other venues.
The group-from L-Roi Mozer and Asaf Nevo PICO, Assaf Guez
APPTOEAT, Haggai Meltzer SALIENTEYE, Daniel Rockberger NSLcomm, Ziv
Lautman BreezoMeter
Israel comes to you wherever
you are.
One wonders: what
will be Israel’s bearing, a real wonder that has already achieved so much in its
first 66 years since becoming an independent country, at the age of 166? We
shall wait and see!
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